Keep it Simple!
Simple, benefit-oriented value proposition, with clear pricing and purchase instructions.
This is all your visitors care about.
At each stage of user interaction, your copy should be simple and benefit-oriented. Remember, by the time your customer enters your user interface (UI) for the first time. The sales process is already “complete.” But, in reality, it never really “ends.”
At each moment of the user experience, the customer is asking themselves a question: “Is the time I’m spending here really worth it?”
By ensuring that every headline, every instruction, and every subheading, is benefit-driven and delivered, you will get people to stay with you a lot longer.