State the Price to Give B2B Sites a Competitive Advantage
In numerous studies carried out by Nielsen Norman Group, website visitors get frustrated and leave because a price isn’t quoted upfront. NNG found that pricing is the top most-needed information online, especially with product comparison being such a significant part of the buying process.
Always show a price on your website and watch your bounce rate go down. There is an old axiom from the sales industry that says, “never give a price until you’ve explained the benefits of the product.” Perhaps this is why it’s often scary to give the price upfront on your website. However, this axiom no longer holds.