It appears to me that enterprises that don’t have a solid grasp of marketing fundamentals tend to follow trends blindly. Trends that are often discovered an evaluated on Youtube. Here’s the problem: A new marketing tactic tends to work best for early adopters. At that point, it’s still a stunt that has a novelty factor.
Over time, all marketing tactics and platforms become less and less effective. One of the biggest mistakes I see marketers make is trying to master half a dozen different paid traffic sources at the same time.
Big no no.
You should only move on to the next paid traffic platform once you have mastered one platform and run many successful campaigns.
You can then pass your knowledge onto an outsourced worker to continue to manage and set up new campaigns for that platform.
Only then can you move on to the next traffic platform and repeat the process with the goal of removing yourself from the nut and bolts, day to day operational details that block your vision as a business owner.